It’s intuitive that wonderful photos of dishes are important, but not everyone thinks about the importance of photos of the interior and the process of work. These show your client the business itself, convey the general idea, concept, and mood, and create an atmosphere of transparency. Hey it’s Rachel with Rachel Z Photography. There are lots of reasons for quality restaurant photography. Let’s look at a few today.
Many people go to a restaurant not only to eat but to relax and socialize with friends, family, or business partners. The interior styles of different restaurants are different, and the owner of a catering outlet faces the arduous task of creating a special atmosphere that will bring satisfaction to visitors, will be remembered, and will make you want to come back again. As for the photographer, the primary task is to convey this atmosphere and mood in the images.
Create the Atmosphere You Want to Convey
Is your establishment designed for large, bustling groups of visitors? Or is it more suitable for couples in love who have hidden from prying eyes in a quiet, cozy cafe? Besides the menu and the quality of service, when choosing a place to visit, people are guided by the atmosphere in which they would like to spend their time. This atmosphere can be conveyed in photographs by choosing the right time of day and the decoration and setup of the restaurant.
A Good Exterior is Key
Guests appreciate not only the interior of the restaurant but also its appearance - the exterior. After all, each person’s first-hand acquaintance with the institution begins right here. Facade decoration, interesting lighting solutions, large panoramic windows - all this can attract not only people passing by but also potential guests looking for information about the restaurant on the internet.
Cleanliness
Nothing decorates the interior of a restaurant quite like spotlessly clean tablecloths, the shine of glasses and silverware, and soft light streaming in through translucent shades. Therefore, before the photographer arrives, make sure that everything looks perfect: this means that all mirrored surfaces are polished, the windows and floors are washed, furniture covers and tablecloths are ironed, all the lighting fixtures are working properly, and there are no foreign or misplaced objects lying around.
Choosing the Right Time
It can be both in the morning or the late evening - it all depends on what kind of audience you want to attract to your establishment, and what kind of atmosphere you want to convey. It is important to note that there should be no visitors in the establishment at the time of the shoot. For indoor photography with morning lighting, a session before opening is best. Such soft, natural lighting is especially well-suited to gently painting the interior of a building through its windows.
About Rachel Z Photography
I’m a 31-year-old San Francisco-based photographer, tattoo enthusiast, and guardian of 2 lovely rescued birds. I adore doing portrait photography for others, whether that’s indoors or outdoors, covered in flowers and nature or covered in fake blood. My goal with my photography is to empower you by taking the essence of who you are and turning it into works of art. I want to hear what YOUR ideas are and help make them into a reality. I want you to feel powerful. I want you to feel beautiful. I want you to feel confident, because we all deserve that.