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Writer's pictureRachel Z

Colors to Wear to Your Photoshoot

Updated: Nov 26, 2023

Photo by Rachel Z Photography at Muir Woods, CA


Hey it’s Rachel with Rachel Z Photography! Colors convey a lot of deep meaning, especially when you are getting photos done. One question I always seem to be asked is what colors to wear? In today’s post I wanted to offer a brief overview of some colors to wear to your photoshoot and why.


If you need new headshots for LinkedIn or some portraits for the office, the colors you wear can be pretty important. As mentioned above, the choice of colors can influence the way clients perceive you and your personality. So, you’ll want to pick colors that make your audience associate feelings with you that help you earn that job or their business. The best colors to choose depend on the industry you’re working in.


Conservative companies and jobs like lawyers & accountants typically wear darker colors. This provides a more grounded feeling of trust, steadiness, and confidence. You can throw in small pops of color to stand out, but predominantly stick to darker tones.


For smaller companies and start-ups, it’s almost expected that you wear more casual clothing with brighter colors. These groups are about energy, innovation, and personality.


Finally, you have artists like musicians, painters, authors, etc. There is no standard expectation within this world because clothing and color choices typically reflect the work or personality of the creator. Basically, if you fall into this category, go wild and have fun!


About Rachel Z Photography


I’m a 29-year-old San Francisco-based photographer, activist, tattoo enthusiast, and guardian of 2 lovely rescued birds. I adore doing portrait photography for others, whether that’s indoors or outdoors, covered in flowers and nature or covered in fake blood. My goal with my photography is to empower you by taking the essence of who you are and turning it into works of art. I want to hear what YOUR ideas are and help make them into a reality. I want you to feel powerful. I want you to feel beautiful. I want you to feel confident, because we all deserve that.

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